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 Services
Tourism Naturally has developed a detailed understanding of the stakeholder consultation, research and industry knowledge required to develop successful tourism strategies for regions, agencies, local governments or businesses. 30 years of tourism industry experience across all Australian States and Territories ensures that a strategy can be developed that reflects contemporary tourism trends and is a fit to the strengths of a region, the characteristics of the target markets and the aspirations of the stakeholders.
Tourism Naturally’s experience over a wide spectrum of tourism businesses operations equips it with the expertise to identify opportunities to develop new tourism product. Natural entrepreneurial flair combines with a thorough understanding of all facets of the tourism industry to effectively identify opportunities and exploit a region’s or business’s identified competitive advantages. Tourism Naturally works with individuals and organisations to analyse opportunities, assess the natural advantages of country and match the skills and experiences of the proponents to business ideas. For each product development exercise, the projects are carefully and methodically planned to assess a project’s feasibility before proceeding to a full business plan. The following are some of the successful new products developed by Tourism Naturally since 1980:
To achieve you business goals, you must have a detailed plan as a roadmap. Tourism Naturally develops business plans that are not just glossy documents for banks or funding bodies but a detailed path that can be followed to business success. The key to the quality of Tourism Naturally’s business plans is that they have had a wealth of experience operating their own businesses. They understand the supply chain, the customers and the logistics of developing and delivering the product. Tourism Naturally’s business plans are crafted through the eyes of experienced tourism business operators who have a detailed understanding of both the industry and the demands and stresses of actually running a tourism business! Below are some of the successful tourism businesses that have benefited from the business planning skills of Tourism Naturally:
Funding Submissions Tourism Naturally have an extensive knowledge of government funding programs and the requirements of developing successful grant funding submissions. To enhance their understanding of government funding processes, Liz Cayzer and Neil McGilp spend time with the Department of Tourism, Regional Development and Industry as a Principal Regional Development Officer (Indigenous and Tourism Business Development). Successful funding applications have been developed including:
Quality Accreditation Achieving industry and customer recognition for the quality of your operation and complying with government accreditation processes can prove to be complex procedures for many businesses. Tourism Naturally knows how to successfully develop and document the procedures and systems necessary to ensure quality product delivery and guide a business through the maze of regulations and red tape. Businesses associated with Tourism Naturally have achieved:
Business Management Tourism Naturally’s principals have been operating their own successful tourism businesses since 1980. In addition, they have also provided management services to a range of other tourism businesses throughout Australia. They have had direct management involvement in tourism businesses ranging across the spectrum of the industry from a major tourist attraction to 4wd tours and from a backpackers hostel to luxury resort. Tourism Naturally’s business management ability has been recognised by achieving the following business awards:
Business mentoring Tourism Naturally’s principals, Neil McGilp and Liz Cayzer, have both been engaged by Balkanu Cape York Business Development as business development managers. They provided business mentoring services to indigenous businesses in North Queensland. In 2008 Tourism Naturally was appointed as Business Advisory Service Providers to Indigenous Business Australia and continues to provide a complete range of mentoring services to a number of indigenous businesses.
Marketing Management Successful tourism marketing requires the identification of key target market segments, development of messages about the features and benefits of your experience that resonate with that market, effectively communicating that message and converting that prospect into a sale. Tourism Naturally’s extensive range of industry experience from backpackers to the high-yield end and from ‘Grey Nomads’ to International FITs ensures that precious marketing dollars are strategically employed.
Tourism Naturally’s marketing strategies have always sought to establish networks and alliances to leverage greatest value from the marketing budget. A successful marketing plan involves a range of channels to communicate your message, from PR and media to effective brochure distribution. Tourism Naturally has the skills and experience to maximise your exposure and minimise wasted resources.
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  Tourism Naturally PO Box 2225 Cairns, Queensland, 4870, Australia P: 07 4039 1969 E: info@tourismnaturally.com.au
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