Murujuga Aboriginal Corporation

Tourism Naturally worked with the Murujuga Aboriginal Corporation to develop a tour within the Murujuga National Park at Deep Gorge as the start of MAC’s tourism journey. It is proposed that the tour would be part of the Murujuga Cultural and Environmental Services unit and began operating late in September 2018. IThe tours are delivered by the MAC Land and Sea Unit Rangers and other guides identified from within the MAC membership and named Murujuga  Rock Art & Cultural Experience.


Murujuga National Park covers an area of 4,913ha and is located on the Burrup Peninsula near Dampier. The area is considered to host the largest concentration of ancient rock art in the world, possibly dating back more than 30,000 years. The word

Murujuga in local Aboriginal language is thought to mean ‘hip bone sticking out’, referring to the peninsula’s alignment on the Pilbara coast. Murujuga National Park is Western Australia’s 100th national park, created in January 2013. It is also unique in

that it is the first jointly managed national park in the State.

Mossman Gorge Gateway Centre Business Plan

Tourism Naturally developed the business case for the $17m Mossman Gorge Gateway Centre in 2008 for Cape York Partnerships and the Indigenous Land Corporation.


The plan was important to verify the feasibility to secure the funding for the project. It detailed the new Indigenous tour product to be developed, operational requirements and service delivery models for the facility, management and employment models, marketing strategies and the expected financial performance.


The Centre was completed in 2012 and the business plan successfully implemented to develop a world-class indigenous eco-tourism facility in a World heritage setting employing 50 Kuku Yalanji people. The Mossman Gorge Gateway Centre included the following elements

  • Mossman Gorge Dreamtime tours

  • Café and restaurant

  • Retail shop

  • Walking trail

  • Electric bus gorge shuttles

  • Aboriginal Art gallery,and

  • Visitor Information Centre

Identification of Tourism Prospects on MG Lands in Kununurra, WA

Tourism WA commissioned Tourism Naturally to identify potential tourism  opportunities on land handed back to Miriuwung Gajerong people as part of the Ord Final Agreement. After developing criteria to assess individual sites, six conservation areas were investigated by helicopter and on the ground and a detailed report developed.


A total of 15 potential sites were identified with recommendations matching the sites to their identified tourism attributes, potential target markets and the TO’s tourism aspirations.

Contact: Gary Taylor, Manager Special Projects for Tourism WA. Ph 044 888 9397.

Waltzing Matilda Centre, Winton QLD

The Waltzing Matilda Centre was established under Heritage trails Network funding to celebrate Banjo Paterson’s iconic song. In addition to managing over 20 staff, TN undertook a strategic review of the loss-making facility and devised successful strategies to return it to profit.

The Waltzing Matilda Centre complex included;

  • Waltzing Matilda Centre Interpretive Attraction

  • Outback Gallery (Queensland’s only accredited Art Gallery west of the Divide)

  • Visitor Information centre

  • Café

  • Gift Shop

  • Town taxi service

  • Bank sub-branch

  • Destination Marketing.

TN’s successful management and innovation at the facility was recognised by 3 Outback Queensland Tourism awards.

Outback at Isa, Mt Isa QLD

Tourism Naturally principals have had extensive experience in Tourism facility Management. In addition to managing the facility and its 20 staff, TN also developed a new Strategic Plan and introduced new product for the complex including Dinner under Isa, combining an underground mining tour with a unique dining experience in the crib room, Bush poetry evenings in the Outback Park Amphitheatre and utilising the underground facilities for Mining Induction training.

Mount Isa’s Outback at Isa complex included:

  • Underground mine tours

  • Riversleigh Fossil Centre and research laboratory

  • Isa Experience Museum and Gallery

  • Outback Park Desert Gardens

  • Visitor Information Centre

  • Bus centre

  • Gift Shop, and

  • Café.

TN’s successful management and innovation at the facility was recognised by 3 Outback Queensland Tourism awards.

The Jummi Factory Business Plan

Tourism Naturally developed a Business Plan for The Jummi Factory in conjunction with The Business Centre Pilbara. Aboriginal Entrepreneur, Josie Alec has acted on opportunities identified in the business plan to distribute her bush bite rub (Jummi) product throughout the Pilbara, establish an on-line distribution system and investigate international distribution opportunities.


Tourism Naturally principals continue to provide Josie with on-going mentoring and business assistance to ensure her business grows to its full potential.

Golden Quest Discovery Trail Smart Phone Application

Working with Goldfields Tourism Network, TN’s principals managed the project to develop a smart phone app for the 936 km drive trail in the Western Australian Goldfields - The Golden Quest Discovery Trail.


Developing a project plan that supported multiple funding applications, TN project managed the development and marketing of the app. Delivering participant registration, trail directions, tourism services directory, warning notifications and historical interpretation functionality, the app was embraced by travellers and provided a significant boost to regional tourism activity. 

Jabiru Safari Lodge

In 2006 Tourism Naturally were awarded a 5 year contract from the Wildlife Conservancy of Tropical Queensland to manage, market and develop new product for the Mareeba Wetlands Reserve. Immediately identified the opportunity to develop an all-inclusive accommodation and tour product that was a great fit to the International European and US Markets. In addition to providing an outback experience for this target ‘Experience Seeker’ market, TN identified the opportunity to develop specialist tour product for the birding market.


Developing an all-inclusive experience that incorporated accommodation and meals, cruises, walks, African-style wildlife safaris and specialist birding tours, TN expanded the marketing reach to be featured by over 30 international wholesalers, 20 internet booking sites and domestic wholesaler programs.


The success of the product development and delivery was recognised by a Tourism Tropical North Queensland award in 2011. 

Jobs Assist Program - Business Analysis and Action Plans

Tourism Naturally have been contracted to the Qld Department of Employment, Economic Development and Innovation to deliver Business Analyses and Action Plans to a number of tourism and related businesses under their Jobs Assist program. The program sought to identify actions that could be implemented to grow the businesses or improve business practices.

Bird Trails Tropical Queensland Smart Phone Application

Utilising the Business Cluster development skills developed working with Desert Knowledge on the Linked Business Networks Project with cluster development expert Ifor Ffowcs-Williams of Cluster Navigators, Tourism Naturally identified the opportunity to develop the Bird Trails Tropical Queensland group.


As Australia’s premier birding destination, Tropical North Queensland had a significant number of specialist birding operations. Tourism Naturally brought them together as Bird Trails Tropical Queensland and managed the project developing a birding smart phone app and undertake significant marketing, domestically and internationally to develop and expand a specialist birding market in Australia, the US and UK. 

With support and funding from the local, regional, state and national tourism organisations, TN delivered the development of the BTTQ app and associated International marketing activities to drive significantly increased birding tourists to the region.

Clarence - River of Adventure River Guides

Tourism Naturally delivered a project for the Clarence Valley Council to assist in driving increased tourism to the region by more effectively utilising the rivers for recreation. The project developed a Clarence River Guide to provide detailed information for recreational canoeing and boating. The project involved extensive consultation with stakeholders, desktop research and on-ground evaluations to develop the guide content.

Magarra Gallery

Funded by IBA, the project involved provision of a business and marketing plan for an indigenous art gallery at Atherton and a feasibility plan examining cultural tourism opportunities.


The business owner, Marita Budden, was provided with mentoring and skills enhancement and an ecommerce website was developed to showcase the art. Tourism Naturally also assisted Marita in the development of a project plan to establish an Indigenous tourism cluster in North Queensland.

Kununurra Caravan Resort

Tourism Naturally was appointed by Mirriuwung Gagerong Corporation to undertake a Feasibility Study and Business Plan for converting a planned Workcamp into a tourism facility in Kununurra. The study involved stakeholder consultation and examination of a number of redundant use options for the facility. A Project Feasibility was followed by development of a Business Plan.

©Tourism Naturally Consulting. 2018