June 2, 2020 Tourism WA media release
Swimming with whale sharks, stargazing with the world’s first astronomers or discovering hidden waterfalls and forgotten gorges are just some of the unique Western Australian experiences that form part of Tourism WA’s new intrastate campaign to entice people to get out and explore our wonderful State.
Launched on WA Day, the ‘Wander out Yonder’ campaign is supported by the State Government, through Tourism WA. It follows the State Government’s recent announcement that the majority of intrastate travel restrictions would be lifted from Friday, May 29. The State Government has also written to the Federal Government to have travel permitted into the Kimberley region from Friday, June 5.
The campaign will initially feature print, digital media and radio advertising and later expand to include targeted cooperative marketing campaigns, including holiday offers across hotels, holiday parks, campervans and a variety of tours and experiences.
The campaign’s focus is to encourage West Aussies to take a different kind of holiday, travel to new places, and seek out new experiences.
The tagline ‘We’re free to Wander out Yonder’ aims to celebrate the feeling of freedom on our first adventures since travel restrictions were lifted.
West Australians are encouraged to support the campaign by using the hashtag #wanderoutyonder when visiting their favourite destinations around the State.